As a corporate anthropologist, I am a bit of an “a-ha” moment junkie. My days are spent digging into business problems and hunting for previously unimagined opportunities. Read Here
Author Archives: Interact Marketing
Dr. Andi Simon, Simon Associates Management Consultants (SAMC), talks to us about the blue ocean theory and how to find the right strategy for your business. She also talks about her new book, “On the Brink.” Watch Here Interview on Texas Business Radio Andi talks with Matt Register and Jay W. Curry – hosts […]
May 11 – 12
“Andi’s perspective and voice are original and come from a deep understanding of corporate anthropological techniques and years of working with companies struggling to find new answers to the old question of how to grow their business in an ever-rapidly changing environment. The book is a must read for businesses looking to differentiate themselves, create […]
“On the Brink takes the mystery out of corporate anthropology and its practical impact on business challenges. Whether the issue at hand is developing or iterating on strategy or resolving general organizational design challenges, Andi breaks down the model and methods into practical steps that ensure every company understands its customers, how their needs are […]
“Every leader should pick up a copy of On the Brink. It’s a must-have resource, especially in this time of transformative, customer-led change.”
