Author Archives: Interact Marketing

Corporate anthropology is an extension of traditional anthropology that is used for non-traditional, modern settings. By looking at a company as a new an unfamiliar culture–all while using techniques that anthropologists use–it’s possible to arrive at fresh insights that can help companies sustain their growth and adapt to changing environments. Read Here

Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and–most importantly–turn innovative solutions into executable change. Read Here

Joined on the show by Dr. Andrea Simon, a Corporate Anthropologist with Simon Associates Management, and the author of On The Brink: A Fresh Lens to Take Your Business to New Heights. Listen Here

How do women specifically influence organizational cultures and thus, corporate performance? We were also curious to learn what type of culture men preferred — the same as women or different? Read Here

“Corporate anthropology may be an unfamiliar term to most readers, but it means exactly what it sounds like: an extension of traditional anthropology to modern business settings. Simon presents her discipline as a methodology for diagnosing and changing company cultures, developing great products and design, and creating strategies for branding, marketing, and sales.” Read Here